I find ego is branded wrongly as bad / 'undesirable / negative 

by even great masters, due to incorrect grasp born out of book reading.

if they write based on the true personal experience of i the ego , that they really are, 

then they will not write denigrating the real divinity that ego is , 

thus followers will not be mislead misearably 

such wrong message from a wrong master damages the innocent aspirant defiling his 

sacred divinity, leading him to confusion and developing distorted / inhibited growth